Ghar Ayee Zindagi

The recent dish TV communication is pretty interesting. Every time i see it i am unable to comprehend what trigger is it leaving me to buy Dish TV...I understand that the logic the marketing team would give that the insight is that 'TV brings the family together'....Hence dish TV which has got something for everybody in the family.....The question is that had it been Coke or Pepsi where the category has nothing to establish as RTB and hence depends largely on 'Self Expressive Values' as the trigger and therefore brands are based on attitudes and insights with which the youth will connect...However thats the reality of the category bcoz its impulse purchase....But does the same logic works in a category like DTH where the monye spent is much higher than what u wld spend for connecting cable and therefore its important that a category insight is supported well by brand attributes....

Having said that i would also like to put across another POV which is that in a scenario where Dish TV was completely invisible vis a vis Tata Sky its at least making itself visible with a new communication....

So the question is whether any new communication is good for a brand as long as u r talking something different and new or should it be more meaningful communication that will work harder for them....

The real answer will only come if we know what did this communication do to Dish TV sales....But comments are welcome....

Comments

  1. Nizam CollegiansJanuary 5, 2010 at 7:44 AM

    First Raja let me compliment for having got into blogging.

    Any brand with Shahrukh Khan is a disaster and importantly if it starts hoping that emotions are differentiators for triggering an interest among prospects.

    Well only the agency and the client are happy having produced over 3 TVC's with a hope to become a preferred brand.

    Pradeep Narasimha

    ReplyDelete
  2. Late entrantJanuary 10, 2010 at 10:12 PM

    Hi Raja good to read your blogs. Makes one think :) But the same can be said about a lot of advertising today right? I mean where do you see commercials that are truly based on any compelling human insight?? Having said that, I have a more fundamental question. Why is Shahrukh shown as a model with Tisca Chopra as his wife and some child? Why not with Gauri Khan and his own kids??? Maybe they dont really have Dish at home hehehehe. I think brand ambassadors are seen as the real people they are and not as models...Shouldnt they be shown in that light rather than as models??? But I do agree with Pradeep, any brand or rather any ad with Shahrukh is a disaster...

    ReplyDelete
  3. Late entrantJanuary 10, 2010 at 10:13 PM

    Thats from me, Nikhil Rangnekar :)

    ReplyDelete

Post a Comment

Popular posts from this blog

Review of 'Icche' (bengali movie)

Image
Icche is possibly one of the most wonderful movies i have ever seen till date...More so for the wonderful wonderful performance by 'Sohini Sengupta'... The whole story revolves around the mother 'Mamta' and son 'Soumik' played by 'Sohini Sengputa' & 'Samadarshi Dutta'. The mother is a typical bengali mother who is over possessive and protectionist about her son and wants to fullfill all her dreams thru her son....She wants to fullfill all her dreams thru her son and in the process forgets that her son has a life and identity of his own...'Soumik' starts realising this uncomfortable reality when he falls in love witha Girl in Class XIIth and her mother comes to know of it.... The story on hand is simple but on the other hand it deals with various shades of character of 'Mamta' who loves her son like anything, sometimes she is her best buddy, sometimes she is biggest opponent and sometimes she is manipulating... The story ...
Read more

Some serious questions on the movie business???

Given the fact that all movies are now on TV within few weeks of release gives us a sense that producers are looking for multiple revenue streams big time...(in fact i have heard some of them plays a role in releasing the pirated CD's as well..when they know it will not do well....)....Looking at the quality of movies being made now a days , big time fall in footfalls in Multiplexes due to much faster spread of 'Word of mouth'unlike a couple of years back (thanks to social networking)...it gives me an indication that somewhere the business model of 'Movies' are not working smoothly, which is forcing producers to release it on TV much sooner than required so that they can at least cash in on the idiot box which at least gives them greater assurance of 'Eyeballs' (as typically people do give all those movie a watch which they haven't seen in theatre's...bcoz for them its free of cost..)...While its good for the producers that they have TV to save them ...
Read more

Sardar Udham - Amazon Prime

Image
 I was awaiting Sardar Udham with a lot of eagerness because of two reasons. # 1 - It was Shoojit's latest creation and we all know how good a film maker he is. # 2 - It had Vicky Kaushal who is one of the best actors in Bollywood today. The 2hr 42 min film was made with great intent to dive deep into the mind and motives of Sardar Udham Singh that led to the killing of Michael O' Dwyer 20 years after he had given the orders for Jaliwalan Bagh Executions. The highest point of the film was the last 40 minutes which showcases the Jaliwalan Bagh killings and the diplomatic defense of the incident by the army and bureaucrats of the British. It does shake you, emotionally stirs you and does make you feel angry that till date there is no official apology of the same by the United Kingdom. The film depicts some interesting characterization of Bhagat Singh and his philosophy. The role well depicted by Amol Parashar.  What I found very interesting is the way the narrative handled the d...
Read more