Are Brands In India Exploiting The Indian Consumers
Fair&Lovely 'Saaf Gorapan', Kellogs Cornflakes enhancing memory, Parle G making ur kid genius, Dettol households having less diseases aren't this really tall claims and creative magnification of a benefit that can only be substantiated in labs.
Coming to think of it any business is complete when there is quid pro quo i.e. both parties are benefited from it but in many of these examples only the brands have been benefited specially brands like F&L which have got much much more what it has given...
Is it more true for developing countries like India as here consumers are more susceptible to dreams than in the developed world
Is branding a concept of capitalism and actually a farce....because some people wanted to make more money than others???
Coming to think of it any business is complete when there is quid pro quo i.e. both parties are benefited from it but in many of these examples only the brands have been benefited specially brands like F&L which have got much much more what it has given...
Is it more true for developing countries like India as here consumers are more susceptible to dreams than in the developed world
Is branding a concept of capitalism and actually a farce....because some people wanted to make more money than others???
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