India Studio

While the Hindi 'Raavan' is getting very bad reviews, the Tamil version is getting better reviews especially the role essayed by Vikram as Veera is being compared to his best till date in movies like 'Sethu' & 'Pithamagan'....A question (i always thought of) that sparked in my mind is that did 'Mani Sir' actually compromised on his casting because he thought commercially taking Abhisek (who is definitely a poorer actor than Vikram) would provide his movie greater mileage in NEW (North/East/West)....Why is it that even great filmmakers like Maniratnam go for names than characters....Abhisek is a good actor but definitely not in the league where he can shed off all his image and just melt into a negative character like 'Raavan'....Actors in Bollywood are more names than real talent than actors in South and why only South even for that matter East (bengal)....Somehow actors in South & East do not bring their image to the roles and are able t...

Fair&Lovely 'Saaf Gorapan', Kellogs Cornflakes enhancing memory, Parle G making ur kid genius, Dettol households having less diseases aren't this really tall claims and creative magnification of a benefit that can only be substantiated in labs. Coming to think of it any business is complete when there is quid pro quo i.e. both parties are benefited from it but in many of these examples only the brands have been benefited specially brands like F&L which have got much much more what it has given... Is it more true for developing countries like India as here consumers are more susceptible to dreams than in the developed world Is branding a concept of capitalism and actually a farce....because some people wanted to make more money than others???

I am more and more realizing that in India the meaning of 'word' marketing is still very much limited to 'Advertising & Product Development'....Specially in categories like Durables/Paints/Automotive etc where it should mean much more .... Couple of months back i saw an interesting advertising of 'TVS Scooty with balancing wheels' for women who do not know how to drive? I liked the idea as my wife wants a scooty but can't drive.....So i went to the nearest TVS dealer in Panvel....When i enquired initially the salesmen said he had no idea and he referred me to another colleaugue...the other one said that particular model is not yet in...Please check after few days....Thinking may be Panvel is not priority dealer i went to a dealer in Vashi...he said that this is not a new model but an additional fitting and the fitting is not yet in....Please check after a couple of weeks....I checked after a week...The fitting was available....I said can i bring my wife ...

Sometimes flights are great specially Jet Airways...I think they have a great collection of movies...Yesterday managed to see two movies in the flight and got inspired by both, very different styles but extremely powerful pieces of creativity. 'Shob Choritro Kalponik' is directed by Rituporno...The movie deals with the relationship of a poet husband and his wife and how she explores their relationship post the sudden death of her husband...The story is taken forward beautfully through poems recited in the background....What i loved is the fact that how the director brings out the fact that how in daily lives we evaluate our relationships functionally based on rational aspects of life but its only after a person is gone we explore the emotional bond we had with them....Its very simple and may be said many times before but the way rituporno makes you experience this is brilliant...I don't know how the movie has fared commercially but i think as a piece of 'creative work...